Do you still not know the beauty trends for 2021? This year will be the year of reinvention, the move towards more inclusive cosmetics and environmental campaigns. We have selected the 9 most important ones. Keep reading this blog and don’t miss them!
Waterless cosmetics or water-free formulations means eliminating water from cosmetic product formulas. Yes, we know… it’s as difficult as doing away with plastic containers, but little by little we are getting there. It is now possible to have a waterless facial routine. This helps to save water and do your bit for the environment.
Blue beauty is the beauty trend that takes into account the entire life cycle of a product, from production to packaging. The aim is to make it as environmentally friendly as possible and to reduce its impact on the oceans and seas and preserve marine life.
There is a beauty trend this 2021 or movement that is committed to bringing to market a range of skincare products that are all-inclusive and for everyone. They adopt cosmetic formulas for different skin tones and skin types.
Brands are creating skincare products that enhance the appearance of skin regardless of its colour and are opting for gender-neutral marketing. This inclusivity moves us towards a community that fosters diversity.
This new beauty trend of 2021 is coming in strong. It is all about radiant skin, not overloaded with products and with a natural look. It derives from the slow movement and consists of simplifying the skin’s beauty routine.
The aim of skinimalism is to achieve an enviable, luminous and natural-looking skin with products that are easy to use. “Make-up without make-up” is back.
Experts in the world of cosmetics claim that there are indications that microbiome skin care will be a trend in 2021. You will see many products on the market that combine probiotics and prebiotics to effectively balance the microbiome.
The microbiome is the genome of the microbiota which is the set of microorganisms that inhabit our body. Microbiota are related and sometimes intestinal problems have an impact on the condition of the skin.
Sustainable packaging is the path to zero waste products and a reduced carbon footprint. Many companies are already opting to use recycled paper or biodegradable packaging for shampoo bars or bath bombs. Another option is refillable packaging for cosmetic products, with many natural cosmetics brands opting for refill stations where customers can refill their bottles of soap, perfume or shampoo.
The beauty trend for 2021 will be to use eco-friendly ingredients and replace petroleum-based chemicals with other ingredients such as silk protein.
More natural products and botanical ingredients such as CBD from hemp, bakuchiol, shea, horseradish extract and sea buckthorn will be used.
In 2021, there will also be a boom in clean beauty, which focuses on products that are sustainable, ethically sourced, safe and non-toxic for the environment and the consumer.
Vegan cosmetics are an option for vegans and non-vegans alike. These cosmetics does not use any ingredients of animal origin and uses natural and organic products. It is respectful with nature and the environment.
Although all cosmetics produced in Europe have been cruelty free for some years now according to European regulations, in many parts of the world this is still not the case. Fortunately, there are increasingly more cruelty free cosmetic brands and we believe that this will continue to be a trend in 2021.
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